Why Take This Course

The More You Know, The Faster You Grow

Video is a powerful tool in today's marketing ecosystem for promoting your product or service and building customer engagement. At the end of this course you will be well versed in how to leverage video in your marketing strategy and how to effectively use video to drive traffic, build your brand and grow revenue.
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Course curriculum

  • 01

    Introduction

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    • 1 Introduction

    • 2 What is Video Marketing?

    • 3 About this Presentation

    • 4 Biggest Mistake

    • 5 Myths About Video

    • 6 Video Marketing Statistics

    • 7 Generating Leads with Video

    • 8 Five Step Process

  • 02

    Video Marketing Strategy - Course Resources

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    • Video Strategy Workbook

    • Video Marketing Checklist

  • 03

    STEP 1 - Research Your Topics

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    • 9 Keyword Research-Part 1

    • 10 Keyword Research-Part 2

  • 04

    STEP 2 - Create Content Strategy

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    • 11 Sourcing Additional Content

    • 12 Types of Marketing Videos

  • 05

    STEP 3 - Produce Relevant and Engaging Video Content

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    • 13 Vlog Videos

    • 14 Culture Videos

    • 15 Lead Gen Videos

    • 16 Thank You Videos

    • 17 Sales Videos

    • 18 Live Video Streaming

    • 19 Webinars

    • 20 Advertising Videos

    • 21 More Marketing Videos

  • 06

    STEP 4 - Integrate Video Into Your Overall Marketing Plan

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    • 22 Optimizing Your Videos

    • 23 Call-To-Actions

  • 07

    STEP 5 - Start With Equipment You Have

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    • 24 Video Hardware

    • 25 Other Options to Produce Video

    • 26 Editing Software

    • 27 Video Platforms

  • 08

    Conclusion

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    • 28 Publishing and Marketing

    • 29 Conclusion

    • Video Marketing Strategy - Course Transcript

  • 09

    Bonus Material

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    • Digital Marketing Strategies Overview

Jimmy Newson

Instructor Bio:

Dubbed “The Profit Producer” for the outstanding results he achieves for his clients, Jimmy Newson is the founder of Jimmy Newson Consulting, a specialty firm focused on business strategy, online marketing, and sales. He is also the Marketing Director for the NY Marketing Association, and the founder of Moving Forward Small Business, a global effort to leverage the power of marketing, technology, and innovation to reduce startup failure and save 1 million businesses by 2050. Jimmy has over 27 years of experience in the digital media, and entertainment industries and has served national clients such as AT&T, AOL, and Microsoft.

Jimmy Newson

Instructor