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  • Text length of individual points can be shorter or longer depending on your needs

  • Text length of individual points can be shorter or longer depending on your needs

Course Curriculum

  • 01

    Overview

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  • 02

    Promoting Your Book

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    • How Do I Promote It?

    • I'm Published - Now What?

    • What Gets The Media Interested In You?

    • Set Your Book Apart!

    • Develop A Messaging Strategy

    • How To Develop Story Hooks

    • Developing Story Hooks

    • Approaching The Media

    • Build Your Press Kit

    • Hire a Professional
  • 03

    Case Studies on Promotion

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    • Todd Smith

    • Karlene Robinson

    • Walt Townes

    • Ian Punnett

    • Erica Peitler

    • Saul Simon

    • Andrew Frazier - Website Page
  • 04

    Course Wrap Up

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    • Review What You Learned

    • We Value Your Feedback
  • 05

    Bonus Material

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    • Promo Video - Leadership LIVE @ 8:05! - Talking Small Business With Barry Cohen

    • Full Broadcast Video -Leadership LIVE @ 8:05! - Talking Small Business With Barry Cohen
  • 06

    Next Steps...

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Barry Cohen

Instructor Bio:

With over 40 years in advertising & PR, Barry has helped many smaller emerging brands of consumer goods move product. He has designed and implemented successful media and creative campaigns extremely cost-effectively. He has spoken at trade shows and conferences coast-to-coast, writes a guest column for a media trade magazine, and has authored two business books. Barry has worked with numerous producers of home improvement and health and beauty products--especially natural products. He has also been active in promoting players in the leisure travel industry. Specialties: Nationwide cost-effective broadcast media buys. Publishing for thought leadership. Raising the profile and credibility of entrepreneurs and professionals. Helped authors launch two dozen publishing projects--manuscript editor and book publicist. Secured media coverage for authors on major media outlets.

Barry Cohen

Media Pro Driving Traffic and Sales

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