About This Course

  • You will learn what a business plan is, what shouldn't be, and why it is so important.

  • You will learn about the different components of a business plan.

  • You will learn how to develop the different plans within your business plan.

Course curriculum

  • 01

    Welcome to the course!

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    • About This Course

    • Meet Your Instructors - Laurana and Andrew

    • How to use this course

    • Before we begin...

  • 02

    Let's get started!

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    • The Why - 2 Min

    • Business Plans Within A Plan

    • The Executive Summary

    • Business Overview

  • 03

    Marketing Plans

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    • Marketing Research and Analysis

    • Marketing Plan

    • Digital Marketing Plan

  • 04

    Operating Plans

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    • Operational Plan

    • Management Plan

    • Technology Plan

  • 05

    Financial Plans

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    • Financial Plan

  • 06

    Additional Content

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    • Why Now is A Great Time To Be Your Own Boss w/ Melinda Emerson

    • More resources for you

  • 07

    Next Steps...

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    • Congrats! Here's what's next...

    • Before you go...

Laurana Edwards and Andrew Frazier

Instructor Bios

I work to assist major companies with maximizing efficiencies and achieving profitability. As author of "My Business Plan Book" I help small businesses and start up companies with sales and business strategies through workshops and business consultation sessions,. I have a solid background as a management executive recognized for my skills and experience in strategy planning, project management also conducting workforce programs with successful outcomes. I have a reputation for being a proactive and reliable team leader with excellent communication skills. Business skills and capabilities include, yet are not limited to: Business turnaround consulting, business growth consulting, entrepreneurship training, youth programs, financial literacy workshops, consulting and development, corporate training, workforce development program managment, strategic marketing, product promotion, brand building; project management and corporate communications. My career goals include work performance for a major organization. As a problem solver I am capable of working as a team member to provide outstanding service. Specialties: Business Consulting, Training and Coaching, Workforce Development, Project Management, Executive Leadership, Business Process Management, Graphics and Art Directing, Social Media Marketing, Management Consulting, Strategic Marketing, Corporate Communications, Professional Training and Development, Events promotion and Management, Production of High Impact Promotional Materials

Laurana Edwards


Laurana Edwards and Andrew Frazier

Instructor Bios

Andrew Frazier empowers business owners to Maximize the Value of their companies by helping them Grow Revenue, Increase Profitability, and Obtain Financing. He guides them along the critical path to create a sustainable business that can run without them through invaluable coaching, consulting, and training services. His expertise in business strategy and financial management enables him to take a holistic perspective and provide more optimal solutions for clients. Mr. Frazier’s book “Running Your Small Business Like A Pro” helps people increase the likelihood and magnitude of their success in business. He has also produced POWER BREAKFAST events in Northern NJ for almost 10 years generating $10+ million in both economic impact and financing for 1,000+ attendees. His online Small Business Pro University provides entrepreneurs with access to best practices and useful knowledge for running their businesses more professionally. Andrew’s articles have appeared in the digital edition of Sales and Marketing Management, and “Octane”, the worldwide Entrepreneurs’ Organization’s (EO) blog, Inc.com and “SmallbizDaily.com, “Americanentrepreneurship.com, and NJ Business magazine”. He was also interviewed on RVN.TV Family Business World show and the syndicated “School for Startups Radio” show. Andrew has worked 1-on-1 with 500+ business owners and taught thousands of people about business over the last 10+ years. He graduated from MIT with a BS in Mechanical Engineering, earned an MBA in Finance from NYU, and achieved the Chartered Financial Analyst (CFA) designation. His background includes significantly diverse experiences as a Naval Officer, Operations Manager, Corporate Executive, Investment Manager, Real Estate Investor, Non-Profit Leader, Board Member, Business Owner, Professor, Coach, Consultant, Trainer, and Author. Learn more about Andrew by visiting http://www.AndrewFrazier360.com

Andrew Frazier, MBA, CFA, SBPro

Business Growth Pro and CFO