About This Course

A discussion of what customer-centric messaging is and how to do it well. We will compare and contrast different examples to evaluate their effectiveness. Then you will learn a proven format for developing a great 60-second customer-centric message for your business

  • Learn why most small business messaging is not nearly as effective as it could be.

  • Understand what to focus on if you want your message to resonate with people.

  • Utilize a proven format to create POWERFUL messaging and get better results.

Course curriculum

  • 01

    Introduction

    Show Content

    • Course Description

    • Meet The Instructor

    • How To Navigate the Course Platform

    • Tell Us A Little Bit About You

    • Before we begin...
  • 02

    What are you saying?

    Show Content

    • Tell Me About What You Do?

    • What Do You Want To Talk About?

    • What Should You Be Talking About?

    • The Most POWERFUL Messaging

    • What is the Need, Want, or Desire?

    • What is the Solution?

    • Could it Work for Me?

    • Finishing Strong

    • Pulling It All Together

    • Trying It for Youself

Andrew Frazier, MBA, CFA

Instructor Bio:

Andrew Frazier empowers business owners to Maximize the Value of their companies by helping them Grow Revenue, Increase Profitability, and Obtain Financing. He guides them along the critical path to create a sustainable business that can run without them through invaluable coaching, consulting, and training services. His expertise in business strategy and financial management enables him to take a holistic perspective and provide more optimal solutions for clients. Mr. Frazier’s book “Running Your Small Business Like A Pro” helps people increase the likelihood and magnitude of their success in business. He has also produced POWER BREAKFAST events in Northern NJ for almost 10 years generating $10+ million in both economic impact and financing for 1,000+ attendees. His online Small Business Pro University provides entrepreneurs with access to best practices and useful knowledge for running their businesses more professionally. Andrew’s articles have appeared in the digital edition of Sales and Marketing Management, and “Octane”, the worldwide Entrepreneurs’ Organization’s (EO) blog, Inc.com and “SmallbizDaily.com, “Americanentrepreneurship.com, and NJ Business magazine”. He was also interviewed on RVN.TV Family Business World show and the syndicated “School for Startups Radio” show. Andrew has worked 1-on-1 with 500+ business owners and taught thousands of people about business over the last 10+ years. He graduated from MIT with a BS in Mechanical Engineering, earned an MBA in Finance from NYU, and achieved the Chartered Financial Analyst (CFA) designation. His background includes significantly diverse experiences as a Naval Officer, Operations Manager, Corporate Executive, Investment Manager, Real Estate Investor, Non-Profit Leader, Board Member, Business Owner, Professor, Coach, Consultant, Trainer, and Author. Learn more about Andrew by visiting http://www.AndrewFrazier360.com

Andrew Frazier, MBA, CFA, SBPro

Business Growth Pro and CFO